Discover 191 – A Signature Development in Loran, Alexandria

Discover the innovative interior design ideas that Salah Group is using to redefine modern living and workspace aesthetics.

Learn about the innovations and trends driving the real estate sector, and how Salah Group is helping shape communities.

Dive into how Egypt’s agricultural sector is thriving and Salah Group’s contribution to international food security.

Craft your legacy space. This apartment brings together timeless materials and modern finishes.

Total control, from concept to comfort. A home that reflects your personal taste.

The Flexible Haven Old soul, new spirit. Customize every inch.

The Elegant Minimalist Refined finishes with personalized options.

Bespoke Living Experience Your space, your style, fully delivered.

Concept: This project concept envisions a serene Art Nouveau-inspired reception space. By removing the guest bathroom and opening up the kitchen, achieved a more open and inviting atmosphere. Two elegant counters provided ample serving and storage space, while the incorporation of Art Nouveau elements like flowing lines and intricate elevated the overall aesthetic.

Design Concept: In this reception design, I took a bold step away from the traditional Wabi Sabi aesthetic to create a space that embraces both imperfection and modern elegance. By reinterpreting this timeless Japanese philosophy, I focused on the beauty of natural materials, simplicity, and the subtle charm of asymmetry, while infusing contemporary elements to make the design truly unique.​​​​​​​

Challenges and Solutions: